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By Andy Beal on April 27, 2007
As Social Networking Rises, TV Watching Decreases
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A new study from Marketing Evolution (commissioned by MySpace, Isobar & Carat) suggests social networking users between 14 and 40 years old are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games.
Ok, which genius thought it would be a good idea to measure the habits of teenagers, and those approaching their mid-life crisis, in the same data set? How many 40 year olds do you know that play video games? (go ahead “out” them in the comments section). ;-)
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6 comments on “As Social Networking Rises, TV Watching Decreases”
BigSlick Says:
April 27th, 2007 at 9:55 am
I’m not quite 40 (2 years shy SPAM PROTECTION 40-2 IS?) and I play on occassion … maybe 3 hours a week. Of course I’ve always been accused of bing child-like…wait…they say childish…that’s not the same at all!
Drew Stauffer Says:
April 27th, 2007 at 12:48 pm
i believe it. i had to buy a laptop just so i could watch tv again.
links for 2007-04-28 « Social Media Report Says:
April 28th, 2007 at 11:24 am
[...] As Social Networking Rises, TV Watching Decreases | Marketing Pilgrim A new study suggests social networking users are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games. [...]
Las redes sociales se comen la televisión - socialmedia.es Says:
April 28th, 2007 at 1:30 pm
[...] Más información: Social Networking Increases Internet Time, eMarketer.com Fuente: As Social Networking Rises, TV Watching Decreases, Marketing Pilgrim [...]
Adrienne Zurub Says:
April 30th, 2007 at 10:18 am
I try to do both at the same time! Yet, I have a mission of promoting and marketing my forthcoming book, ‘Notes From the MotherShip~Naked Invisibles’ out September 9, 2007.
Social Networking via the various sites is addicting!
(to name a few..Ning, Bebo, Jaiku, MyBlogLog.com!, etc…)
Adrienne Zurub
http://adriennezurub.typepad.com
NBC Jumps in On the Social Networking Craze at Shop Talk Says:
June 27th, 2007 at 9:44 pm
[...] In all seriousness, given that so many consumers have embraced or are embracing the digital age and social networking, it’s not a huge surprise that this is happening. As internet users become more enveloped in online content, it only makes sense that corporations and media outlets get in on the act if they want to relate to and retain their customers. [...]
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